COPYWRITING & BRANDING

EDUCATIONAL EMAIL COURSE

LET’S INTRODUCE SOCIAL MEDIA LEADS TO YOUR EXPERTISE AND CONVERT THEM INTO CUSTOMERS.

I ghostwrite informative, educational email courses for conscious travel companies and sustainable products. I’ve been a travel writer and journalist for 12 years and I’m the go-to city guide and conscious consumer in my own network. A strong sense of place and curiosity about people drives my expertise; your voice and brand story informs the language.

Set up a call to discuss how an email course can work for you today!

EVERYBODY’S LOOKING FOR SOMETHING. WHO’S LOOKING FOR YOU?

You don’t need to look far for ideas — you’re clued into what’s happening around you and are committed to solving real problems in your radius. You truly want to contribute real, tangible social good — and you don’t want to look like a profiteering hack or sleazy-salesy while doing it.

You’re working to be circular, eliminating waste from your business practice and repurposing or recycling everything that stands between us and a sustainable future; shouldn’t you attract the customer base that aligns with your values, too?

You care about educating your customers, showing them fresh, efficient, and culturally-specific ways of being in harmony with co-workers, community and environment. You are a peace-builder. Your products measurably improve lives. And you want to build them, not spend hours finding the right words to promote them.

I can help you captivate the audience you have and find one yet to discover you.

If this is who you are, let’s connect.

ONGOING AUDIENCE ENGAGEMENT

BUILD YOUR BRAND AND KEEP YOUR CUSTOMERS ENGAGED WITH RETAINER PACKAGES BELOW:

AUDIENCE DEVELOPMENT: Weekly LinkedIn posts ghostwritten for your voice, to drive conversions to your mailing list and site.

CUSTOMER ENGAGEMENT: Monthly email newsletters that reinforce loyalty and trust with your audience by offering interesting tips and specific calls to action.

CUSTOMER EDUCATION: Email courses with refined, expert-level information that will inform while entertaining readers, directly on your website or on a paid subscriber newsletter. Geared for SEO, shining with your expertise.

Not sure what’s best for you? We can chat.

WORKING WITH ME

EXPECT INSIGHTFUL RESEARCH, EASY ONBOARDING AND A DEEP UNDERSTANDING OF YOUR PRODUCT OR SERVICE AND YOUR CUSTOMER.

EDUCATIONAL EMAIL CAMPAIGNS | Convert your social media audience to subscribers and customers by offering a free informational email series that builds trust in your brand and showcases your expertise.

CUSTOMER PROFILES | Harnessing 20 years of screenwriting experience in film and television, I’m uniquely positioned to employ the StoryBrand strategy to build customer profiles, learn, what obstacles are blocking them and uncover how you can guide them through the dark night of the soul to heroic success. An affordable housing community client achieved an average 45% open rate in our drip campaign; let’s tailor yours to find the right customers.

SCRIPTS | Businesses are remembered through stories, and each one of yours should inspire your customers. You’ve faced challenges, solved problems, deepened your skills — all leading to this moment that allows you to craft and curate solutions for your customers. Your visual and audio communication should tell your story as effectively as words. As a filmmaker and screenwriter, I can craft ads, image films, and doc-style customer stories that connect in the moment and leave a long-lasting after-image. My scripts have supported Habitat for Humanity, Save the Children, GIZ, and more.

FULL-STACK GHOSTWRITING | With more than 15 years experience as a research journalist for papers like THE HUFFINGTON POST and DEUTSCHE WELLE as well as advertorial writing for US NEWS AND WORLD REPORT, I’m equipped to communicate your message across all mediums. In your website text, chat bot scripts, regular newsletters or blogs, advertising and social media, advertorial collaborations or specialised ebooks, expect brand-specific voice and tone and sparking clean, minimal words with maximum reach. Check out my SUSTAINABILITY-FOCUSED AVIATION INDUSTRY NEWSLETTER or an ADVERTORIAL VERTICAL PARTNERING WITH LOS ANGELES REALTORS to see some of my work.

Per-project rates or monthly retainer fee apply. Let’s talk.