COPY, GHOSTWRITING & BRANDING

THE FLAGSHIP FREE OPT-IN

LET’S INTRODUCE SOCIAL MEDIA LEADS TO YOUR EXPERTISE, EDUCATE THEM ON AUTOPILOT, AND CONVERT THEM INTO CUSTOMERS BY OFFERING THEM INSTANT VALUE, FOR FREE.

My flagship offer? I ghostwrite informative, short educational email courses for conscious travel companies and sustainable products. A free opt-in can convert leaked website traffic into long-term leads. I’ve been a travel writer and journalist for 12 years and I’m the go-to city guide and conscious consumer in my own network. A strong sense of place and curiosity about people drives my expertise; your voice and brand story informs the language. Let’s build a lead magnet you can use forever, for a one-time fee.

Set up a call to learn more…

EVERYBODY’S LOOKING FOR SOMETHING. WHO’S LOOKING FOR YOU?

You don’t need to look far for ideas — you’re clued into what’s happening around you and are committed to solving real problems in your radius. You truly want to contribute real, tangible social good — and you don’t want to look like a profiteering hack or sleazy-salesy while doing it.

You care about educating your customers, showing them fresh, efficient, and culturally-specific ways of being in harmony with co-workers, community and environment. You are a peace-builder. Your products measurably improve lives. And you want to build them, not spend hours finding the right words to promote them.

You’re working to be circular, eliminating waste from your business practice and repurposing or recycling everything that stands between us and a sustainable future; shouldn’t you attract the customer base that aligns with your values, too?

I can help you captivate the audience you have and find one yet to discover you.

If this is who you are, let’s connect.

AUDIENCE ENGAGEMENT PACKAGES

ALREADY KNOW WHAT YOU WANT? BUILD YOUR BRAND AND KEEP YOUR CUSTOMERS ENGAGED WITH A TIME-BOUND GHOSTWRITING PACKAGE BELOW:

STYLE & SUBSTANCE STACK: Partnering with a branding and authenticity coach, our website audit offers a refresh of your. We will:

• Develop a language style guide for your brand

• Implement site-wide re-writes that center your voice

• Attract quality leads through authenticity, great hooks, and SEO

60-day commitment.

STRATEGIC SOCIALS STACK: We’ll build your social media presence, with the express goal of driving that traffic to your mailing list and website. Choose your socials:

• Design your thought leadership image for LinkedIn

• Curate your image campaign for Instagram

• Build your video library for TikTok or YouTube

3 month minimum commitment..

NURTURING RELATIONSHIPS STACK: We’ll design and ghostwrite email newsletters that reinforce loyalty and trust with your audience by offering interesting tips and specific calls to action.

• Personalise your brand

• Educate customers

• Share campaigns

6 month minimum commitment.

KNOWLEDGE & EXPERTISE STACK: We’ll harness your expert advice and experience to develop a paid newsletter or e-book.

6 month minimum commitment.

Let’s get started!

WORKING WITH ME

EXPECT INSIGHTFUL RESEARCH, EASY ONBOARDING AND A DEEP UNDERSTANDING OF YOUR PRODUCT OR SERVICE AND YOUR CUSTOMER WITH MY CLIENT-TAILORED STRATEGIES:

CUSTOMER PROFILES | Harnessing 20 years of screenwriting experience in film and television, I’m uniquely positioned to employ the StoryBrand strategy to build customer profiles, learn, what obstacles are blocking them and uncover how you can guide them through the dark night of the soul to heroic success via drip campaign or email course. An affordable housing community client achieved an average 45% open rate in our drip campaign, tailored to specific customer profiles; let’s tailor yours to find the right customers.

EDUCATIONAL EMAIL CAMPAIGNS | Convert your social media audience to subscribers and customers by offering a free informational email series that builds trust in your brand and showcases your expertise. Here’s mine, which grew my newsletter subscriptions by almost 20% in the first two months.

IMAGE FILMS & SCRIPTS | Businesses are remembered through stories, and each one of yours should inspire your customers. You’ve faced challenges, solved problems, deepened your skills — all leading to this moment that allows you to craft and curate solutions for your customers. Your visual and audio communication should tell your story as effectively as words. As a filmmaker and screenwriter, I can craft ads, social media stories, image films, and doc-style customer stories that connect in the moment and leave a long-lasting after-image. My scripts have supported Habitat for Humanity, Save the Children, GIZ, CounterAct International, and more.

FULL-STACK OFFERS | With more than 15 years experience as a research journalist for papers like THE HUFFINGTON POST and DEUTSCHE WELLE as well as advertorial writing, I’m equipped to communicate your message across all mediums. In your website text, chat bot scripts, regular newsletters or blogs, advertising and social media, advertorial collaborations or specialised ebooks, expect brand-specific voice and tone and sparking clean, minimal words with maximum reach. Check out my sustainability-focused aviation industry e-magazine or an advertorial vertical partnering with Los Angeles realtors to see some of my work.

Build a package of services based on your needs.